All articles category of:Gaming Industry Analysis
How does Games Workshop justify its high prices?
- Feb, 6 2023
Games Workshop is a British company that designs and manufactures miniature wargames and related products. They have come under criticism for their high prices, but the company justifies these prices with the quality of their products. They use high-quality materials and employ experienced model makers, which leads to a longer lifespan for their models and a better gaming experience for their customers. Additionally, Games Workshop produces limited-edition models that are highly sought after by collectors, and their products are sold in specialist hobby stores. Finally, Games Workshop has a strong brand identity and a loyal customer base, which allows them to charge higher prices for their products.